Client Profile: Zoku, a social media app enabling you to discover members of your "tribe," or shared interest groups instantly within your immediate 300 foot radius.
Client Needs: An unforgettable 15-second launch commercial, communicating the company's belief in the idea that we are stronger when united.
My Analysis: In the earliest stage of any app's initial public appearance, achieving critical mass is imperative. Successfully associating the app's core belief with an appropriately memorable visual will achieve a critical mass following.
My Process: Nothing is cooler than a spaceman. Via association with the epic imagery of a spaceman on a mission to "find his kind," I successfully positioned the app to garner critical mass adoption.
My Outcomes: Zoku is now available in the iTunes App Store and can be downloaded on all iPhone and Android devices. More information on the app's user demographics will be available soon. To download Zoku, visit: www.zokuapp.com.
