Client Profile: Know Tomorrow, a non-profit global climate awareness initiative aimed to inspire millennials to action.
Client Needs: An awe-inspiring animated short to cultivate interest in climate awareness among millennials.
My Analysis: Capturing the attention of millennials would require showcasing the subject from a fresh, new perspective: from above.
My Process: Using Adobe After Effects Element 3D, and FCPX, I was able to reimagine the topic from outer space, casting a beautiful, positive light on a usually grim topic.
My Outcomes: Since the launch of this commercial animation, Know Tomorrow has experienced tremendous success in spreading awareness on climate change across college campuses nationwide. To learn more about the Know Tomorrow initiative, visit KnowTomorrow.com
