Client Profile: Distinctive Building Group renovates residential and commercial properties, merging the original space with modern design, creating an innovative and distinctive properties.
Client Needs: A logo animation revealing the company's belief that architectural innovation is found at the intersections of independent styles.
My Analysis: Through observation of their detailed process from floor plan preparations to final construction, DBG's unique ability to find the intersection points between differing styles yields unmistakable results.
My Process: To illustrate the idea of "innovation at intersections" I designed literal intersection points throughout an infinity of architectural-themed floor renderings in 3D space.
My Outcomes: DBG's logo animation precisely conveys their core belief as well as communicating the essence of the company to the viewer. Since the launch of their new brand, Home & Design highlighted several DBG residential masterpieces. DBG's logo animation can be found on their website here.
