Client Profile: Fixt, a start-up mobile device repair app for iPhone, Android, and tablets, facilitates screen repairs for customers within 24 hours.
Client Needs: An intuitive logo animation communicating the company's belief that the repair process should be simple, fast, and stress-free.
My Analysis: A company logo animation should communicate their core belief in simplicity, speed, and stress-free service.
My Process: To model the service they strive to provide, I created an animated "repair" of their own logo -- with beautiful simplicity, speed (under four seconds), and without issues.
My Outcomes: In September 2016 Fixt received $1 million in their Series B investment fundraising. Since then the company has become the official device repair app for several major companies / organizations including Coca-Cola and Stanford University.
