Client Profile: DreamRoca, a highly reputable brand marketing firm in the media & entertainment industry in Los Angeles, CA, designs pristine branding and marketing packages for major entertainment labels.
Client Needs: A clean and artistic logo animation communicating the company's belief that "to brand" and "to market" is literally to make art.
My Analysis: Observing their process from start to finish, DreamRoca visualizes and centralizes the unique value each of their clients brings to the world. The company's final deliverable could be considered, in itself, a work of art.
My Process: To communicate the company's belief that to brand and to market is literally to create art, I chose to animate and display the DreamRoca logo as a piece of modern art would be displayed on an exhibit wall.
My Outcomes: Today, DreamRoca has integrated their animated video logo within all packaged deliverables and as an introduction to all company productions. DreamRoca has captured the attention of Sports & Entertainment industry giants such as the San Antonio Spurs and are currently creating a franchise branding package for their 2016-2017 season.
