Client Profile: Empire Rolling is a global leader in custom premium rolling papers and manufactures their signature rolling papers in the likeness of $100 bills.

Client Needs: An intuitive, edgy logo animation to close their online video content.

My Analysis: Everybody loves money, and Empire Rolling, well, prints money.

My Process: Nothing conveys the excitement of “Cash!” quite like the sound of a good, ol’ money counter (a Safescan 2250 Bill Counter to be exact).

My Outcomes: Now Empire Rolling closes all of their online video content to the sound of printing cash. Congratulations, Empire!