Client Profile: Collectors Car Garage, a "country club for car people" located in Bedford Hills, NY, houses and maintains many of the world's most prized and unique cars.
Client Needs: A mystifying logo animation, conveying the belief that every unique automobile has "soul" and "character." The customer wishes to establish a sense of heroism with its brand name.
My Analysis: Contrary to common belief, the hobby of collecting and maintaining unique cars is a highly emotional practice.
My Process: My objective was to create a mystifying automobile with soul and character (like Batman's "Batmobile") by carefully revealing only lines and sleek surfaces. My second objective was to illicit a feeling of heroism with regard to the CCG with the short score I included.
My Outcomes: CCG continues to flourish in their Bedford Hills location and has never looked so cool.
