Client Profile: Joyce Rey, one of the most respected names in real estate worldwide, has dedicated over 40 years to selling America's most significant residences and has amassed nearly USD $3 billion in career sales.
Client Needs: A 60-second promotion for "The Harry Warner Estate" in Beverly Hills, CA, a promotion conveying the estate's vintage Hollywood history.
My Analysis: While the property represents a past period in Hollywood, elements such as its roaring fireplaces, its intellectual vitality, and cultivated outdoor scenery brings the estate's rich history to life.
My Process: One of the various steps in bringing The Harry Warner Estate to life was to digitally impose roaring fires, which the staff was unable to create for the shoot. Other animation techniques included dream-like particle overlays, detailed color grading, and animation lighting.
My Outcomes: Joyce Rey utilized the 60-second promotion to sell The Harry Warner Estate above its listing price for USD $40 million.
