Client Profile: Distinctive Building Group renovates residential and commercial properties, merging the original space with modern design, creating an innovative and distinctive properties.
Client Needs: A launch commercial focusing on the emotional, human experience of home renovation and the inevitable joy felt long afterwards.
My Analysis: Distinctive Building Group creates remarkably unique spaces in the residential and commercial sectors, however, the company's past advertising failed to connect with the most significant component: human emotion.
My Process: To strike the hearts of their audience, I imposed a warm, human relationship inside a DBG residential space. My aim was not to sell the space -- my aim was to sell the lifestyle.
My Outcomes: DBG's new launch campaign connects with the inward emotions of the consumer. Since its rebranding the company has experienced its most successful year in business to date. Further, Home & Design Magazine featured DBG with a two-page spread in their Fall 2016 edition. To learn more about DBG and to see this film featured full screen on DBG's landing page, visit: youaredistinctive.com.
